New users for fintech scale-up
📍 Market focus: EMEA
🙋 Target audience: Retail Investors
🎯 Goals: Expand into a new niche of beginner investors.
What has been done
Addressed beginner investors' primary barrier: a lack of investment knowledge. Established multiple social media profiles, each with a unique persona authentically sharing their investment journey and insights.
Key achievement
The most engaging profile amassed 25,000 subscribers and was instrumental in converting 1,000+ new users into clients.
Plus: Crafted content for the website to engage visitors, designed lead magnets and created email campaigns to capture potential customers.
Customer base for a business tool
📍 Market focus: MENA
🙋 Target audience: Entrepreneurs
🎯 Goal: To establish a customer base by creating a brand of trusted service, offering entrepreneurs access to local experts for successful market entry.
What has been done
Rolled out a series of targeted webinars via Zoom and Eventbrite, specifically designed for founders venturing into new markets.
Key achievement
Gathered over 500 participants across the webinar series, establishing a solid customer base.
Plus: Curated website content and initiated social media accounts on LinkedIn and Twitter, enhancing brand visibility and engagement.
Customer onboarding for a fintech startup
📍 Market focus: UK
🙋 Target audience: Retail Investors
🎯 Goal: To capture new customers, who trust the platform.
What has been done?
Developed the investment playbook, a critical resource for attracting leads and building the foundation of the company's online engagement strategy.
Key achievement
Secured the startup's first cohort of customers, leveraging the investment playbook as a pivotal element in building trust with the platform.
Communication with investors for a pre-IPO company
📍 Market focus: EMEA
🙋 Target audience: Retail Investors
🎯 Goal: Drive attention to the upcoming IPO (direct listing) and captivate potential investors.
What has been done
Launched a company-specific community and orchestrated a content strategy to showcase the IPO's value proposition.
Key achievement
Negotiated, planned, and established a 'content factory' — a systematic approach to generating and distributing engaging content.
Community for a beauty service
📍 Market focus: MENA
🙋 Target audience: Beauty professionals
🎯 Goal: To expand the existing client base by positioning the platform as the primary resource for industry insights and announcements.
What has been done
Developed content for the website, maintained regular posts on social media, and gained media coverage.
Key achievement
Built a dedicated community for industry professionals.
Early adopters for HR-Tech startup
📍 Market focus: North America
🙋 Target audience: HR Professionals
🎯 Goal: To validate the product concept and secure first clients.
What has been done
Launched targeted outreach campaigns on LinkedIn and Slack, engaging directly with HR professionals to collect feedback and validate the product.
Key achievement
Successfully acquired initial customers.
Plus: Crafted website content and built a social media presence on LinkedIn and Telegram.
